Our customer service gets asked daily: "What kind of domain names are worth registering". So we decided to create a small information package for companies to use. So if any questions arrise / If you have any questions, our customer service will gladly assist you in finding the right doman names for your company.
Before we dive in to the subject. It would be useful to point out why domain names are registered.
So what shoud we register?
If your primary focus is on Finnish markets, we recommend a .fi domain name extension as your primary one, with secondary ones being .com, .net and .eu. The secondary domains will be redirected to the primary one, so that the website and emails work with every address.
If your primary focus is on international markets, we recommend a .com or .eu extension as your primary one, with the secondary ones being .fi and .net.
What comes before the extension depends on what you do. Often the name of a business or a brand, or an abbreviation of it is used. In some cases, you should think about optimizing search engine visibility by getting a domain name that is related to the type of your business.
Wether you operate in Finland, or internationally, it is good to protect your trademarks as extensively as possible to prevent your competitors from registering domains with your brand or product names.